Apple planned for $1,999 iPhone Ultra, but then the RAM crisis hit

The iPhone Ultra was originally intended to be a premium model costing consumers $2,000. That was still the case until the memory and flash crisis became a bigger problem.A render of the iPhone Ultra - Image Credit: AppleInsiderThere's no question that the iPhone Ultra will be an expensive device. With a starting price thought to be at $2,099 by analysts and with upper-specification models hitting $3,000, it will be the most premium-priced iPhone ever.While it seems expensive, and even more so because of the memory crisis affecting the tech industry at large, it was always planned this way. Continue Reading on AppleInsider | Discuss on our Forums