How to claim your business on ChatGPT (Business Hub)

On 10 November 2026, OpenAI opened Business Hub in beta: a place where a business can claim its profile in ChatGPT, correct its details and see how often it comes up. Here is who can use it today, how each step works, and what you agree to when you claim. First: can you claim yet? Business Hub launched in beta, and what you can do depends on what kind of business you run. VentureBeat reports that claiming and managing a profile is free at launch. Local stores and restaurants. OpenAI's setup guide says they “can currently claim only an existing U.S. listing.” Online businesses. An eligible online business can claim, or add itself, where ChatGPT is available and verification is supported. Business Agents (a chat with your business inside ChatGPT) are only for eligible ecommerce and online service businesses in the US. A website. OpenAI says claiming is initially available to businesses with a website. Search Business Hub for your business. If it's there, claim it. Don't sign up as an online store if you aren't one. OpenAI's policy says what you submit must truthfully represent the business. What you can do today: Check what ChatGPT already says about you. OpenAI says ChatGPT may show information about your business whether you claim it or not. Make the facts on your own website and your Google Business Profile clear and the same everywhere. OpenAI says ChatGPT may also use other sources when it answers about you, claimed or not. Prepare the items in the next section, so you have everything ready when you claim. What to prepare A ChatGPT account the business controls, such as one on a shared business email, not a staff member's personal account. The person who claims becomes the admin. Silktide reports that OpenAI locks profiles to the initial claiming account. One way to prove the link to your business: the business phone number or email address on your listing, access to your website's domain settings (DNS), or your Shopify store. For the ID check: a government-issued ID, your business registration details, and proof that you may represent the business. The name, address and registration or tax number must match your official records. Your profile content: a short description, your category, your logo and a cover photo. 1. Find your business and claim it Sign in to ChatGPT and open Business Hub from the sidebar, or go to chatgpt.com/business-hub. Search for your business by name, select the listing that matches, and confirm the account that will manage it. If the listing shows Contact support, it's locked: ask OpenAI for access. If someone else already claimed it, open the profile, choose the ••• menu, then Dispute ownership, and prove with Persona that you represent the business. 2. Verify that the business is yours OpenAI shows you the methods that fit your business. Its setup guide describes four: Business phone: a code by text message or automated call to the number shown. Business email: a code sent to the email address linked to the business. Website domain: add the TXT record ChatGPT shows you to your domain's DNS, then select Verify domain. If someone else runs your website, ask them to add it. It can take a while to show up. Shopify store: connect the store and log in. OpenAI then reviews your claim and emails you its decision, or asks for more information. 3. Pass the ID check (Persona) An approved claim puts the business in your Business Hub. To publish changes, see insights or create an agent, you also need to pass an identity check with Persona, a verification company. The blue check on your profile appears only after Persona approves you. One warning from OpenAI's guide: if you create a new profile this way, OpenAI's approval publishes it at once, with no separate publish step. Only continue when your details are ready. 4. Update your details Once both approvals are in, you can update your website, description, category, logo, delivery policy and return policy, and add a cover photo and other optional details. Shops can also connect a product feed with prices and stock. Edits don't go live at once. OpenAI says it “reviews and publishes changes”, and updates can take time to appear in answers. Everything must be true and current: the policy names your hours, contact details, address and services. 5. Read your insights Under Insights, OpenAI shows totals for the past 28 days: Mentions. For a local business, a mention counts when ChatGPT shows a result for that location, even if nobody opens it. For an online business, it counts when ChatGPT references the business's website. Your name alone doesn't count. Website clicks: how often people click through to your site. Discovery topics: common themes in the answers that mentioned you. You don't see the questions or the chats themselves. A blank number can mean there isn't enough activity to report yet, not zero. Silktide notes there's no export API for this data. The terms worth reading before you claim Using Business Hub means agreeing to the Businesses in ChatGPT Terms. Five points matter most to a small owner: Use an account the business controls. Teammates and agencies can be added, each with their own ChatGPT account. Don't let an agency claim on its own account, since the profile may stay locked to whoever claimed first. A published profile can't be removed. OpenAI Support “is unable to delete, unpublish, or hide a published profile”. Only drafts can be deleted. OpenAI keeps the final say. It reviews every edit, and the terms say claiming “does not give you exclusive control over its contents”. OpenAI may keep a listing for you whether you claim it or not. Your basic details stay licensed. The license on your name, address, contact details, category, hours and website is “perpetual and irrevocable”. The terms also let ChatGPT phone you on behalf of its users, with an opt-out, and include a promise not to bring certain claims about content on your own websites. Ask your lawyer if that matters to you. No better placement is promised. In OpenAI's words: “Claiming does not guarantee higher placement or sales.” Where BotOfMouth fits Whether or not you can claim yet, ChatGPT keeps using other sources about you. When BrightLocal traced local searches in ChatGPT, business websites were 58% of the sources, and Gemini takes its facts about places “from Google Maps”. Our free check shows what the AI assistants say about your business today. Our paid plans then give you a to-do list, with ready-to-paste text, to make the facts on your own site and your Google profile clear and the same everywhere, so every assistant finds one version of you. Nobody can promise that ChatGPT will name your business, and we don't. What you can make sure of is that when it looks, the facts are right. Want this as a to-do list for your own business? Start with the free check at botofmouth.com. Originally published on botofmouth.com.