I compared 10 ASO tools for brand-new iOS apps. Here's what each costs and what it gives you on day one

Most "best ASO tools" lists are written for marketing teams with an app that already has ratings. If you ship new apps alone, you have different questions: what do people actually search for, can an app with zero ratings get in, what do I call it in each country, and can I afford the tool before the app makes a cent? Full disclosure: I built one of the tools on this list, Lazy ASO, because none of the others answered those questions for me. So it's first, and you should read that with one eyebrow up. Every competitor's price below comes from its own pricing page, checked on 8 November 2026, with the link next to it. The short list "Not stated" means the page didn't say it, not that the tool lacks it. Tool Cheapest paid plan Free option Keyword data MCP Lazy ASO $9 a month, $99 a year, $149 once 7-day trial on monthly and yearly (card required), free name check Apple's official top-500 search lists, 87 countries Built in Astro $108 a year, annual only Trial not stated, 14-day refund Apple Search Ads popularity Not stated Sonar $29 a month or $290 a year 7-day trial (card), keyless free API tier Apple's Search Popularity, estimate below Apple's floor Hosted, 80 tools AppTweak $79 a month shown, $949 billed annually 7-day trial "Fetched from Apple" daily Documented AppFigures $7.99–$9.99 a month, no keyword tracking Free Starter plan Not stated Not stated MobileAction $15 a month, $12.50 billed yearly 7-day trial Not stated Not stated ASOMobile $59 a month, $47 billed yearly Free plan, 20 keywords Not stated Not stated AppDrift $29 a month Free plan, 1 app, 5 keywords Not stated Listed, no detail AppFollow Not shown Free trial Not stated MCP & AI Toolkit Sensor Tower Contact sales Not stated Not stated Listed What a new app needs from a tool I judged every tool below by four things. Lazy ASO is built around them, which is why I made it. Real demand. Apple publishes official monthly lists of the top 500 searches in each country, each with a popularity score from 1 to 100. Lazy ASO has them for 87 countries. When it says a search has demand 55 in Poland, that number came from Apple. Check the data column above before you trust any "popularity" number, including mine. Research on what gets a new app in. Demand only tells you how many people search. So I scanned 350,712 App Store results and 82,818 apps under six months old, 41,891 of which reached a top 10. Counting new apps under 100 ratings down to #200: Name of a new app Reached the top 10 Starts with the search, then more words 5–10% "Brand: search", after a colon 1–3% Search not in the name 2–3% 67% of new apps in a top 10 had fewer than 10 ratings When no other app starts its name with the search, new apps with 0 ratings reached the top 10 in 20–40% of cases For each search, Lazy ASO shows whether the name is free, the measured top-10 chance and a call: go, maybe or skip. Full tables and method: the research. New names for new localizations, not translations. People in each country type their own words. Translate "Bible Widget" into Polish and you get a phrase built around "widget". Poles search for "pismo święte", demand 55 of 100 in Apple's list. So Lazy ASO finds the localizations your app is missing, then finds a free name people actually search for in each one. Translation tools can't do that, because the right name isn't in your English title. My own app, Bible Widget, launched on 24 September with no ratings and no ads, and got 2,742 first-time downloads from App Store search in October. On 9 November it was #3 for "pismo święte" in Poland with 4 ratings, #3 for "біблія українською" in Ukraine with 2, and #4 for "versículo do dia" in Brazil with 16. All of it in one click. Through the built-in MCP server, Claude Code, Cursor or Codex do the research and write the name, subtitle, keywords and description for each country. You approve the upload to App Store Connect in one click. The tools Lazy ASO. Built for new apps and the one person making them: official demand, measured odds, new names for missing localizations, and one-click upload, as described above. Nothing is submitted for review. You can check any name free on the site, or from your editor with the free open-source server: claude mcp add lazy-aso-name-check -- npx -y github:dyuven123/lazy-aso-mcp. App Store only, Apple Silicon Mac only. Astro. A native Mac app with popularity from Apple Search Ads in 60+ countries, unlimited keywords, difficulty, daily rank history and review analysis. A good pick if you want a classic keyword tracker on your Mac. Sonar. 175 App Store and 145 Google Play storefronts, a hosted MCP server with 80 tools, a CLI and a REST API. Indie covers 10 apps and 2,500 keywords. A good pick if you ship on both stores and want everything over an API. AppTweak. Over 30 million keywords in 100+ countries, creative analysis, reviews, Apple Ads management. A good pick for a studio with a marketing budget. AppFigures. A free Starter plan for 5 connected apps. The cheapest paid plan tracks no keywords, tracking starts at Monitor. A good pick for sales and reviews in one place. MobileAction. Keyword research, review analysis and an API at a low entry price, on both stores. ASOMobile. A free plan with 20 keywords for 2 apps, no card. AppDrift. A free plan that doesn't expire, plus metadata A/B testing, AI screenshots and store publishing on paid plans. AppFollow. Built around reviews from the App Store, Google Play, Steam, Discord, Reddit and Trustpilot. A good pick when reviews are your main problem. Sensor Tower. Market intelligence for companies, not for a first app. How to choose New app, solo, App Store, need names that get found in every country: Lazy ASO A keyword tracker on your Mac: Astro iOS and Android over an API: Sonar A team with a budget: AppTweak Reviews first: AppFollow Using something that isn't on the list? Tell me in the comments, I'll check it and add it.