Maybe ‘Steal Underpants by Blowing a Fortune on AI Tokens’ Is, in Fact, Not a Good Business Plan

Joseph Cox, writing for 404 Media (paywalled, sans gift links, alas): Consulting giant Accenture is trying to figure out how to stop non-technical workers from blowing through companies’ AI token budget on trivial tasks like converting PDFs to presentation slides, according to leaked audio obtained by 404 Media. Across the industry Accenture is seeing “soaring token spend,” according to the audio. [...] It also undercuts the narrative that superpowered engineers generating mountains of code are behind the AI boom. In many cases it is non-technical staff burning through tokens for non-specialized tasks. [...] At one point in the meeting, Kwak and Eduardo Salamanca de Diego, senior manager of product management at the company’s Center for Advanced AI, start presenting about what is described as “token ops.” Kwak says he knows people aren’t using slides these days, but he has some. As he appears to be preparing to present, Stuart Henderson, Accenture’s client group lead, interrupts. He jokes he hopes Kwak didn’t just convert a PDF into images and then into Markdown files. “I’m learning that’s one of the big token chewers,” Henderson says. “Turning PDFs into Markdown: is that right?” That’s when Kwak says that’s what Accenture’s own data shows. My impression of consulting giants like Accenture (McKinsey, Bain, Deloitte, KPMG...) has always been that they are very good at looking smart but in fact very bad at actually being smart. The idea that they’re spending serious money on AI tokens to turn PDFs and PowerPoint decks into Markdown only makes me think I’ve overestimated the median intelligence of the people who work there. I really thought Markdown couldn’t get more successful but this takes the cake. I love it that my little baby is helping burn these companies’ cash. This is so stupid it hurts to think about. Markdown is something you start with because it’s easy to write and universally readable. You write Markdown and use that to make slides — like, say, with iA Presenter — not the other way around. (Via Simon Willison.)  ★