Why Vanderbilt May Be the Future of College Sports

Vanderbilt is having a moment. The university has transformed from a respected southern institution into one of the country’s most selective and sought after schools. Athletics has become an increasingly important part of that rise. At the center of it is Vanderbilt University’s Vice Chancellor for Athletics and University Affairs and Athletic Director. In this episode of The Deal, Candice joins us to discuss what it takes to build a winning culture, and how athletic success can amplify a university’s broader ambitions. They also talk about the forces reshaping college athletics, from NIL and revenue sharing to conference realignment, and what those changes could mean for athletes, universities, and fans. (Source: Bloomberg)