Will price hikes force Apple to stop dragging its feet on certain product upgrades?
Earlier this summer, Apple dramatically increased its prices as a result of the ongoing memory crisis around the globe. Things like iPad Air increased from $599 to $749, M5 MacBook Pro from $1699 to $1999, and Apple TV from $129 to $199. That’s just a few examples, but the point is, these price hikes are steep. It leaves the question – will Apple work on major improvements to make its products more appealing at these new prices?
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