The New Siri’s Biggest Strength Is Not Intelligence
A useful AI assistant needs relevant personal context, the capability to use it, and an experience that helps users understand its limits.
Updated 3 min ago · 20 articles from Nielsen Norman Group
A useful AI assistant needs relevant personal context, the capability to use it, and an experience that helps users understand its limits.
Claude power users rarely edit their context files and often can’t find them. Your AI agent is only as powerful as its context library.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
AI makes building nearly free, so users grow agentic systems piecemeal into fragile messes they no longer understand.
Unsure where to start? Use this collection of links to our articles and videos to learn about how artificial intelligence works, and how users think about it.
How people react to being told that AI helped create a piece of content varies with audience, context, the nature and degree of AI use.
Unsure where to start? Use this collection of links to our articles and videos to learn about recommendations for designing AI products and features.
AI-agent power users curate 3 kinds of context: global (across tasks), local (task-specific), and ambient (raw streams like email).
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AI tools make it feasible to build fully interactive prototypes of complex interfaces so you can test them with users earlier in the design process.
NN/G uses AI for clarity, formatting, and critique, but humans retain editorial judgment and responsibility for every article.
Unsure where to start? Use this collection of links to our articles and videos to learn about the best ways to use artificial intelligence for UX work.